360 PRODUCTION:

“Premium feel” was the key phrase in the brief. The concept was to bring the elements into the studio (wind, rain and snow) across men’s, women’s and kids’.

The product was the star throughout. A highly selective cast and an e-commerce approach kept the focus on the clothes and delivered the commerciality the shoot assets needed.

The studio specs were crucial to getting the lighting right, and that took constant coordination, including test days before the Quicksilver team came in. Real elements, in camera. A premium, no-tricks approach.

Core team: