360 PRODUCTION:

The goal was to bring ‘Monterrain’, the technical product brand into the retail space in a way that felt genuinely authentic and not just another product shoot.

That meant working across four very different disciplines: fell running in the Isle of Skye, city running in London, boxing, and CrossFit. Each one needed its own true individual moment that captured what actually makes that discipline tick. The overall target was to create an advertisement piece that still holds together one cohesive visual style across the whole project.

Keeping the team small turned out to be the right call. It kept costs down and just as importantly, kept us nimble and able to move fast across multiple locations and shoot days without losing momentum.

Core team: