360 PRODUCTION:

Ibiza "The Return"

A five-day content plan built to do more than show off the new product, this was about capturing the brand's attitude and personality. Letting the cast unwind mixed with commercial shots is often a mix that doesn’t land but some carefully planned stunt work coordinated by local professionals and keeping a vibe throughout seemed to hit the sweet spot on this one.

We gave the production room to breathe, space for the cast to genuinely enjoy the moments and for the direction to move with the scenario rather than force it. Drawing on relationships built over previous productions, the team could experiment freely without the clock hanging over every setup.

What made this one special was the pre-production meeting itself, a creative studio team that simply understood each other, right from the start.

Seen below is the final retail edit and not the TVC made for ITV where some of the stunt work was removed for clear space.

Production: Nick Gee & Beth Spellacy
DOP: Thomas Hancox
Photographer: Phillip Splaine. & Jennifer Jukes
Art Direction: Ryan Harding
Stylist: Heather Croston & Sacha James
Marketing: Ayward Weston

Company: Footasylum