360 PRODUCTION:

Nike 720 "Just Go Bigger"

"Safe in the knowledge that inspiration has no bounds." — Ryan Harding

The brief was simple in ambition and huge in scope, to push the media capture further than before, with the artist ‘Dave’ at the centre of it. and going bigger in every sense. We shot on the exact weekend his new album dropped and went to No. 1which was a moment that gave the whole project an extra charge.

Working across multiple days, the plan was to weave together Dave's own story with Nike's attitude, alongside supporting lookbook content for Footasylum (so the output felt less like a single campaign and more like a brand world). Working alongside Ryan, the real ambition was in the mixing of bringing Nike London's talent pool together with trend-hitting illustrators and a lookbook-style fashion shoot, blending different mediums into one cohesive piece of work.

Core team:

Production: Nick Gee, Beth Spellacy
DOP’s: Tom Hanco &James Cray
Photographer: Jennifer Jukes & Phillip Splaine
Art Direction: Ryan Harding
Stylist: Sacha James & Heather Croston
Marketing: Footasylum x Nike LDN
Retouch: Simon Shirley & Taryn Wilsea