360 PRODUCTION:

The brand’s guidelines called for a triptych approach, and the three outfits selected fit perfectly into a three-set studio shoot.

At concept stage we explored colour-drenching references, which were on trend at the time of launch. From there, I created the three sets.

This project was the very definition of 360 production. Build and set design for each set sat within my remit, all on a tight budget and limited resource. Heather Bowling with her following became the ambassador for the shoot and the focus of each set design, which lent itself to the social-first approach in the output.

Core team: