360 PRODUCTION:

This launch was built around working with new and upcoming talent people who understood exactly what the shoe was about and share there own experience of putting the work in.

The project took three distinct directions, each speaking directly to a different part of Footasylum's audience: Men's, Women's, and Kids. Rather than one-size-fits-all, each story shaped its own production requirements with three tailored outputs, each with their own creative approach that come together around the one Nike shoe.

Core team: