Russ millions + Hoodrich
Shot on the day Russ Millions hit No. 1 — in the middle of the Covid pandemic, which made it a shoot none of us will forget.
The project builds on the brand's own story, From Nothing to Something, and it's one worth showcasing for the real barriers we faced and the speed at which we still delivered. It's proof of what a small, dedicated team can achieve with clear direction and belief in the creative vision. Just six crew on set — and enormous pride at wrap.
One highlight: sourcing a house under renovation, within travel distance of talent, and fitting it with an antique chandelier — all with 24 hours' notice. The homeowners were happy to be part of it, and it's still a story I love telling.
Production: Nick Gee
DOP: Josh Cohen
Photographer: Phillip Splaine
Art Direction: River Fallon
Stylist: Alissa Omalley
Marketing: Matt Morton
Copy: Joe Sammels