"Footasylum - Wrapped Up"

The brief was to send Footasylum's consumers an invite to the year's Christmas party. It was to be built around the talent they'd worked with all year, and starring the season's most sought-after product lines.

No studio backdrop. We turned a real London venue into Christmas itself, sourcing and securing a location that could double as a fully believable set. Transforming Tottenham through tightly coordinated set design and SFX, right down to the exact type of snow.

Two days of retail content and OOH advertising. One additional day for talent and the TVC. Weeks of combined work.

From navigating junior licensing, to timing out different shoot teams working over one another and accounting for every detail, problem-solving minute by minute to keep a tightly compressed schedule moving toward the final output.